“If you can’t beat em’, join em’.” And if you can’t join em’, don’t stop talking about em’.

This summer has been the summer of the New York Knicks.

There have been talk show appearances, endorsements, and podcasts abound.

But amidst the flurry of propaganda, there have been intermittent headlines regarding one LeBron James, who just can’t seem to stop talking about the Knicks.

Rich Paul kickstarted the dialogue back in free agency, when he nixed New York as a landing spot for James, amidst a whiteboard session debating potential destinations.

“If the Knicks hadn’t won, there would be no board,” Paul told Game Over podcast co-host, Max Kellerman.

“He’d be going to the Knicks.” Theories of James joining the Knicks for their title defense ran rampant on NBA airwaves after he opted out of his contract with the Los Angeles Lakers.

Even up to his two-year deal with the Philadelphia 76ers, fans thought he might sign up for one last ride in New York.

The NBA’s all-time leading scorer validated those dreams in one of his first appearances as a 76er, at Philadelphia’s media day: “I had visions of....