David Beckham, Tom Brady, Kevin Hart, and Aryna Sabalenka celebrate a shared love and fandom of Shark and Ninja products in SharkNinja’s first-ever holiday campaign, “There’s No Home Like a SharkNinja Home” NEEDHAM, Mass.
— SharkNinja, Inc.
(NYSE: SN), a global product design and technology company, today unveiled the final spot in its first-ever SharkNinja holiday campaign, starring global brand ambassadors David Beckham, Tom Brady, Kevin Hart, and Aryna Sabalenka.
The campaign, “There’s No Home Like a SharkNinja Home,” puts the ambassadors’ own fandom and love of Shark and Ninja products at the center of a holiday house-sitting assignment that gets a little out of hand and invites fans along for the fun.
Created by SharkNinja’s in-house Creative Labs team and produced by Studio 99, the holiday campaign builds on SharkNinja’s Neighbors series, which debuted in 2025 with Beckham and Hart as next-door neighbors.
In this holiday chapter, videos released earlier this week showed Beckham’s friends enjoying his SharkNinja products while denying they were at his house.
Today’s spot reveals how it all started: Beckham left Hart in charge, and the Neighborhood moved in.
Hart, in Beckham’s robe, makes snacks with Ninja Crispi Pro®, Brady enjoys a Shark CryoGlow™ session, and Sabalenka pours a Ninja SLUSHi® frozen drink.
By the time Beckham returns, his guests have made themselves right at home, a feeling SharkNinja fans know well.
“Every group of friends has that one home where everyone ends up,” said Michelle Crossan-Matos, Chief Brand & Experience Officer of SharkNinja.
“You come over for a drink, someone starts cooking, and suddenly you’re staying for dinner.
Our fans bring that energy....
