A quarter of a century after the iconic Birmingham department store name disappeared from the high street, the recently-relaunched Rackhams website has reported a boom in sales.
The Sutton Coldfield -based business announced a nationwide reboot last year as the British retail name was 'reimagined for the online era'.
Its new owners said the digital department store, Rackhams.com, would be uniting hundreds of suppliers across fashion, beauty, home, garden and lifestyle in one place, much like the physical store in Corporation Street had done for several decades.
Read more: Only 3 out of 105 stores at Midlands shopping centre to benefit from new business rates relief The independent revival was followed by a year of 'exceptional growth', according to bosses, with the company recording October sales that were more than double those of the same month last year.
The Rackhams product catalogue has grown to more than 350,000 products from over 1,000 sellers.
Ahead of the busy Christmas period, the website has launched an AI-powered search box in the hope of making shopping quicker and easier.
The tool, developed in partnership with Luigi's Box, uses AI....
