Olamide goes into crypto with Jeroid signing Pulse Mix 19:33 – 03 November 2026 After their launch of Zlatan Ibile last year, Nigeria's most trusted gift card and trading platform has entered a new chapter with the unveiling of music superstar Olamide as an official brand ambassador.
The partnership signals a cultural shift for the brand as Jeroid continues positioning itself at the intersection of finance, technology, youth culture, and digital opportunity.
In Nigeria, pop culture is more than entertainment.
It shapes conversations, influences consumer behaviour, creates communities and often determines which ideas move from the margins into the mainstream.
From music and street fashion to internet humour and viral trends, cultural influence has become a powerful force in how brands connect with audiences.
The partnership between Afrobeats superstar Olamide and Jeroid represents an intersection of this cultural influence and the growing world of digital finance.
Over the last nine years, Jeroid has grown from a small crypto trading operation into Nigeria’s most recognisable digital finance platform, serving hundreds of thousands of users and processing millions in transaction volume (Jeroid).
Now, with Olamide joining the company, Jeroid is leaning further into storytelling, relatability, and community-driven engagement.
According to the Jeroid CEO, Jeremiah Mayowa, Olamide embodies many of the values that define the Jeroid journey.
Discipline, consistency,....
